xelson - dirección creativa
Xavi Elson - Motion Graphics freelance Barcelona

Motion graphics &
creative director

Xelson (Xavi Elson) is an audiovisual producer from Barcelona specialized in creativity, direction and production of motion graphics and filmography for advertising, branding, television, cinema, web, events, museography, installations, video games and apps.

Currently, I work in the creative team at Landor & Fitch as a senior motion designer.

Previously, I have worked for 4 years in different advertising agencies and audiovisual production companies, I have been a freelancer for 11 years and, in parallel, I have teamed up with the production company Emorama as creative director.

Trained in graphic design and specialized in motion graphics, I carry out all the phases of an audiovisual project, from the conceptualization and initial proposal, to the direction and final production.

Dirección creativa
Te ayudo a identificar el tipo de producción audiovisual que más se adapte a tus necesidades. Busco las mejores referencias para que podamos definir conjuntamente un concepto, un estilo, oriento el tono del vídeo para poder escribir un guión y dar forma a las ideas.
Motion graphics

Realizo vídeos explicativos con gráfica animada para marcas que se quieren promocionar en internet, televisión y eventos.
Doy vida a gráficos, textos y personajes en 2D y 3D para narrar una historia que impacte en tu público objetivo y cree un vínculo emocional con la marca.
También hago proyectos de motion graphics para publicidad, museografía, instalaciones, mappings, videoclips, aplicaciones, etc.

Film
Dirijo rodajes de pequeño formato y realizo videos corporativos, reportajes y videos testimoniales, siempre dándole un añadido de diseño gráfico y animación como rasgo diferenciador.
Proceso
01 BRIEFFING. Análisis de la necesidad del cliente, definición de objetivos y elaboración del plan de trabajo.
02 CONCEPTUALIZACIÓN. Búsqueda del tono, el concepto y las referencias para definir el estilo del proyecto audiovisual.
03 Guión. Redacción creativa del texto del video.
04 Storyboard. Ilustraciones en secuencia que sirven para contar el vídeo.
05 Animatic. Storyboard con locución fake para establecer tempos, planos, encuadres y duración de cada escena.
06 Propuesta gráfica. Diseño de las escenas y todos los elementos gráficos del video.
07 Animación. Dar vida y movimiento a las formas, tipografías, personajes y colores.
08 Sonorización. Diseño de sonido, banda sonora y locuciones.

What they say about me?

"The project was a complete success and their small two-camera production team made it possible to produce the reports, just as we needed, always of great quality and good design taste. Very happy with the result and its impact"

"We have always worked very comfortably with him and his team, providing creative solutions in each project and achieving the marketing objective we wanted."

"It has been a pleasure working with Xavi making an explanatory video to share on Rutescompartides.cat networks. The video has been a complete success and I hope to collaborate with him in the future"

Teaching

“Animation teacher at the Universitat Oberta de Catalunya”.

Selected as collaborating professor in the subject of Animation of the degree in multimedia at the UOC.

“Introduction to After Effects". (9h)

After Effects course for La Directa’s workers in “La Comunal“, a cooperative space in Barcelona.

“The Motiongraphics as a tool for communication and audiovisual journalism”. (2h)

Master session for the students of the Degree in Communication and Audiovisual Journalism of Lleida’s University.

Solidarity

Because I believe in solidarity and mutual support, A percentage of the annual turnover is allocated to the production of communication campaigns of social transformation projects.. Until now, thanks to this percentage I have been able to produce the projects that you can see in the section activism of this webside.